Social Media platforms comes in different forms with different sets of features. They are as follows:
- Blogs – Blogs have some elements of social media platform where users can publish content which supports text, images, videos, emojis in the blog posts. Visitors can subscribe to Author so that they can feed updates about new blog posts whenever any new one is published. Examples: Blogpost, WordPress, etc.
- Discussion Forums – Forums are web applications where users register and post their queries. Other forum members in turn posts their opinion to help the fellow forum member. This peer to peer support interaction is archived for future reference purpose. Gamification is implemented by giving points to members for every question and comments they post. Some of the examples are: GMATClub, Stack Overflow, Quora, GamesSpot, etc.
- Business Networks – These are the platforms mainly for professionals where Business professionals can engage among themselves to nurture professional relationships which can help in finding job opportunities and potential business leads. For example: LinkedIn, Xing, etc.
- Photo Sharing – These are the platforms where users share their photographs with the community and where community members can post their comments. Members can subscribe to the famous photographers and can create custom albums of the photos they like which further community members can explore, get inspired and comment on. Examples: Flickr, Google Photos, etc.
- Social Gaming – Gaming is one of the most popular ways to engage among teenagers and that’s where multiplayer gaming portals comes into picture. Gamers can play multiplayer games and live stream their game plays with community members which in turn, comments and often donate money to support them. For example: Steam, Twitch, Rainway, Remotr, etc.
- Social Networking – These are the backbone of Social Network where millions of users register themselves, add their friends, family members to their personal connections, they post content in the form of videos, text, images, etc. and comments of their connections’ content which leads to mutual discussions and that is how every user stays connected with each other.
- Video Sharing platforms – There are platforms which are specifically for video sharing purpose. Videos posts videos of different kinds for example: Vlogs which are video version of daily blogging, Live and archived Event/ Conference session videos, Travel videos, etc. For example: YouTube, Periscope, Facebook Live Stream, Vimeo, DailyMotion, Tik Tok, etc.
- Images Sharing platforms – These platforms are dedicated to sharing Images primarily with public as well as their followers only when the profile is in private mode. For example: Instagram, etc.
With so many different types of social media platforms, it becomes easy to keep the user within the ecosystem and these platforms are inter-connected so that the data flows from one application to another. For example, one can login into Instagram using Facebook and Instagram posts and stories can be shared on Facebook directly. That saves time of the user and gives additional reach to the content published by the user.
Moreover, while vloggers shares the videos primarily on YouTube, they cross-post the content on Facebook and Instagram as well so that they will get additional views and engagement and they can drive the audience to the YouTube which is their primary platform for video based content sharing.