Creating great content is a costly affair as that requires subject matter expert meticulously researching on the topic and further spending time crafting the copy to share insights and value with the potential audience. Therefore, it is important to retrieve maximum ROI out of the quality content that your team has produced.
To increase the shelf life of your content, repurpose it – transform your social media posts into a blog post / a blog post into a PDF / series of #socialmedia posts, presentation, maybe a video. Keep on innovating!
One of the crucial trait of quality content is Your content isn’t effective if it can’t convert. I write to connect and then convert.