Creating the Strategy is a practical guide that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organizations around the winning and keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance.
Thinking Smart offers all that you need to know, to achieve just about everything, from managing a delicate relationship, a surprise firing, to creating a winning team or business, and more. The book explores smartness by combining economic, psychological and sociological perspectives in ways that we often overlook in our daily lives. From being a management guru to a corporate leader, Prof. Nirmalya Kumar provides a holistic view of smartness- from the corner office and from a Professor's perspective.